In the latest brand report from Forbes, Apple is ranked the world’s most valuable brand again despite the company recording its first decline in revenue in 13 years during the second quarter. Apple has grabbed the top spot in the Forbes ranking every year since it began valuing the richest brands in 2010.
Forbes evaluated more than 200 global brands to determine the final list of the world’s 100 most valuable brands. The brands were required to have more than a token presence in the US, which knocked out some big names, including the multinational telecom giant Vodafone and Chinese e-commerce company Alibaba. Forbes valued the brands based on the most recent three years of earnings and allocated a percentage of those earnings based on the role brands play in each industry, e.g., high for luxury goods and beverages, low for airlines and oil companies.
Today Starbucks is the largest coffeehouse company in the world, with 23,571 retail locations as of the first quarter of 2016, followed distantly by such coffee shop chains as Dunkin Donuts with about 10,000 restaurants, Tim Hortons with 4,300 outlets, and Costa Coffee with nearly 1,700 stores worldwide. Starbucks was founded in 1971 in Seattle, Washington, and incorporated on November 4, 1985 to become the publicly traded Starbucks Corporation. Based on the company's positive, sustained operating results, it is ranked among Forbes' top-500 world's biggest public companies. As of 2015, Starbucks' profit was $2.5 billion and it had a market...
Согласно данным компании Gartner, Inc., 349 миллионов смартфонов было продано по всему миру за первый квартал текущего года, что на 3,9 процентов больше по сравнению с первым кварталом предыдущего года. В основном, этот рост обязан укрепляющемуся спросу на недорогие устройства на развивающихся рынках. В целом, рынок смартфонов претерпевает значительные изменения. Главным из них является то, что существующие бренды упираются в потолок роста, а новые бренды становятся крупнейшими мировыми лидерами. Так, Самсунг в первом квартале потерял один процент доли рынка по сравнению с тем же периодом годом ранее. И тем не менее, это не помешало...
See also: World's Top Banks | Top 200 Banks in Africa | Top 500 Companies in Africa Key Financial Data, 2013. Source: America's Fortune 500 Companies, Key Financials Data, 2013
During the second quarter of 2016, Apple sold 51.2 million iPhones worldwide. This is a decrease of 16.3 percent, or about 10 million units, compared to the same quarter in 2015. While all other major Apple products - iPhone, iPad, and iMac - likewise experienced negative year-on-year sales growth during the second quarter, the iPhone is uniquely critical to revenue growth for Apple, accounting for 78 percent of sales volume and 65 percent of sales value for the company. The bad news did not end there for the global brand, with deteriorating performance in total revenue, most geographic segments, and select other products also...