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  • Most Companies are still feeling their way in analyzing big data, but more are taking the plunge.
  • Big data. It's the latest IT buzzword, and it isn't hard to see why. The ability to parse more information, faster and deeper, is allowing companies, governments, researchers and others to understand the world in a way they could only dream about before.
  • It's also true that in our rush to embrace the possibilities of big data, we may be overlooking the challenges that big data poses—including the way companies interpret the information, manage the politics of data and find the necessary talent to make sense of the flood of new information.
  • Big data, in other words, introduces high stakes to the data-analytics game. There's a greater potential for privacy invasion, greater financial exposure in fast-moving markets, greater potential for mistaking noise for true insight, and a greater risk of spending lots of money and time chasing poorly defined problems or opportunities.
  • Unless we understand, and deal with, these challenges, we risk turning all that data from something that has the potential to enhance our organizations into a diversion, an illusion or a paralyzing turf battle.
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