Дата обращения к источнику: 18 июля, 2017
Country RepTrak | Top Countries by ReputationThe Global RepTrak® 100 is a study that Reputation Institute conducts annually to measure the reputation of the world’s 100 most highly-regarded and familiar global companies in 15 countries.
Included firms must meet the following qualifications:
1) Have a significant economic presence in the 15 largest economies
2) Have an above average reputation in its home country
3) Have global familiarity over 40%
It is the largest Global reputation study, with ~170,000 ratings collected in Q1 2017.
Normative Scale for Reputation track pulse score
Excellent/Top Tier: 80+